An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing online environment, it’s essential that companies keep up to date with Google’s best practices to ensure they remain competitive in their respective online markets. With Google being the most dominant and influential company on the web, it’s vital for them to keep up with all the threats and opportunities that the internet presents. Hence, Google releases a plethora of updates each year: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.
What is necessary though, is that all online providers that use Google-related services (pretty much every online company), are aware of extensive changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online companies need to be flexible and accustom to new Google updates as quickly as possible to make sure they aren’t adversely influenced by these new releases.
The most important Google update that has recently influenced online providers pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by virtually 50% of all online users, so it’s extremely important that online enterprises incorporate the related changes as quickly as possible if they wish to reduce any adverse outcomes.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and bank card information (which is stored in a plain text file), they are susceptible to phishing sites that can potentially steal this information from customers that wrongly believe they are providing their personal information to an honest business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will evidently bear upon millions of websites around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages considering that users will become afraid of succumbing to malevolent attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online providers that wish to secure their previously non-secured (HTTP) web pages, they need to encrypt the information being shared between their website visitors and their web server by integrating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages online. Eventually, each online firm will have to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.
What this also implies is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use fictitious SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the distinction between phishing sites and real websites more complicated than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net given that it will be exceedingly difficult for phishing sites to copy the authenticity that EV SSL provides.
Making all websites utilise SSL certificates to validate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become mandatory, so if you need any help in securing your website with SSL encryption, reach out to the digital specialists at Internet Marketing Experts Coffs Harbour by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertscoffsharbour.com.au