Social Media Marketing – Say More On Twitter
The time has finally come where Twitter users can articulate their frustration with the 140 character limit in more detail, since Twitter has formally affirmed that they have widened the character limit to 280 per Tweet!
The social networking service, which was introduced in 2006, grew quickly to become one of the most beloved social media platforms across the globe, however recent declines in growth stimulated the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is immensely unique to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send about 6,000 Tweets per second.
Despite the 140 character limit that strongly defined the social networking service, Twitter reported on November 7 that they want every individual throughout the world to ‘easily’ express themselves on Twitter. After carrying out a number of tests over the last several months, Twitter determined that they wanted to expand the character limit, but only where needed. Countries like China, Japan, and South Korea will remain at the 140 character limit, purely because there’s no warrant for an increase, as sending messages in these languages can be expressed in a short amount of characters. Languages like English on the other hand, experience choked Tweets with 9% of English Tweets hitting the previous 140 character limit.
So, why the change?
After carrying out a string of tests to certain users, Twitter received valuable results and believed the 240 character limit would be beneficial for many users. Due to the fact that 9% of English users were hitting the 140 character limit, many would have to spend time editing their Tweets to ensure they didn’t have to send several messages. Furthermore, users would now have the ability to conveniently fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what impact will this have for online marketers and SEO providers? Here are a few alterations that they can expect to see.
Since Twitter extended the character limit, users have enjoyed a higher level of responses which brought about more followers. Undoubtedly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The doubled character limit means that users will have reduced threads of conversations, given that they can fit more information into a single message. Users with long threads of conversations mentioned that it can frequently be challenging to follow and respond to. Furthermore, brands are loving the longer Tweets as it allows them to fit more detailed information into a single Tweet which results in higher engagement rates.
Increases customer communication
With the increase of businesses using social media as a channel to deal with customer service matters, customers can now convey a problem in more detail on Twitter which is beneficial for both the customer and the business, as communication is considerably enhanced. Previously, many users would have resorted to other platforms like Facebook to report customer service issues simply because the character limit was too constricting.
Longer Tweets means that businesses can enrich the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would normally have to use other social media platforms if they wanted to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.
Whilst some users have claimed that the increase in character limit by Twitter makes them more similar to other social media sites, the vast majority of users appear to be very happy with their latest update. Nothing is concrete in social media, as making changes to stay on top of changing user behaviour is vital for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you require any assistance about how your organisation can leverage the increased character limit to your advantage on Twitter, simply contact Internet Marketing Experts Coffs Harbour by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertscoffsharbour.com.au