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Top Advantages of Pay-Per-Click (PPC) Advertising

There is a multitude of internet marketing resources that can benefit websites in improving their traffic, brand awareness, and conversion rates. One of the best online marketing tactics is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. […]

This Is Why Your Content Marketing Isn’t Working (And Tips On How To Fix It!)

In today’s demanding environment of online marketing, there’s no doubt that content is king. Content is everywhere you look and people love consuming it! It should come as no surprise that content is at the heart of almost all marketing strategies, with nearly 94% of small businesses centralising their efforts on content marketing. Having said […]

SEO Tactics To Abandon in 2018

In today’s competitive market of digitalisation and globalisation, it’s necessary for firms to use online strategies and techniques that widen their exposure to customers that are actively searching for their services or products. Search Engines are without doubt the most influential programs that will affect your online exposure, and consequently your website traffic, conversion rates, […]