Online Marketing

Top Advantages of Pay-Per-Click (PPC) Advertising

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There is a multitude of internet marketing resources that can benefit websites in improving their traffic, brand awareness, and conversion rates. One of the best online marketing tactics is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Although SEO has proved to be very effective, it takes a fair quantity of knowledge, time, and money to see fruition.

 

But what if you would like to see results instantly? Regardless if your website has recently been published or you’re a small company that simply can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a terrific tool that can assist you by placing your advertisements in front of individuals who are proactively browsing for your services or products.

 

In summary, PPC is an advertising model used to raise traffic to websites. Website owners construct ad campaigns with certain targeting metrics and essentially pay Search Engines every time their ad is clicked. PPC ads are typically created through Google AdWords or Bing Ads and are positioned at the top of SERP listings before any organic results. The advantages that many websites acquire from this sort of advertising is invaluable, so here are the top benefits of PPC advertising for your business.

 

Measurable Results

Among the top benefits of PPC advertising is the opportunity to evaluate and monitor your results in real-time. Whether or not you set your daily budget to $1 or $10, there are a range of high level performance indicators that can be evaluated, including impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics enables website owners to immediately review the overall performance of their campaigns and quickly make changes where necessary to boost performance. As opposed to other advertising avenues, PPC grants you the freedom to customise and track metrics in each campaign and monitor success based on your advertising goals.

 

Quick Entry

PPC makes it possible for any type of organisation to launch their advertising efforts quickly and easily, without introducing too much risk with the capability to establish a maximum daily budget. Although SEO is a very reliable strategy, it regularly takes many months to see results so if you’re a new enterprise that wishes to escalate traffic and brand awareness without delay, PPC is ideal for you. Constructing ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to acquire new leads and customers by exhibiting ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only show to highly targeted customers. Google AdWords enables you to target customers based on keywords, location, interests, and the times and days you want to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then analyse the metrics that were used in conversions and develop their future campaigns based on this feedback. Advertisers normally take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their precise target market.

 

Valuable Data

Being able to export the results of an ad campaign and review particular metrics provides websites with valued data which could be utilised in other marketing networks. Alongside this, websites can rapidly discover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which substantially helps in their SEO endeavours. PPC also enables websites to explore data about their comptetition by utilising third party tools like SpyFy and KeywordSpy, allowing them to construct a profile of their competition and what market share is readily available.

 

As you can see, PPC is an amazing marketing tool that is ideal for all kinds of companies. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data obtained from real-time results delivers invaluable feedback to enhance future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you need any assistance in building your PPC ad campaigns, get in touch with Internet Marketing Experts Coffs Harbour on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertscoffsharbour.com.au

 

This Is Why Your Content Marketing Isn’t Working (And Tips On How To Fix It!)

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In today’s demanding environment of online marketing, there’s no doubt that content is king. Content is everywhere you look and people love consuming it! It should come as no surprise that content is at the heart of almost all marketing strategies, with nearly 94% of small businesses centralising their efforts on content marketing. Having said that, with countless companies now directing their marketing initiatives on content, it’s becoming extremely difficult to stick out from the crowd and make your content marketing stimulating and powerful.

 

Have you attempted content marketing only to discover that you’re not getting the intended results? Well, you’re very likely one of many companies that are in the same boat. Don’t lose faith though, there’s no doubt that content marketing is one of the most powerful ways of boosting your customer base. So, here are four reasons why your content marketing may not be performing and most importantly, how you can fix them!

 

  1. You don’t have a strategy

 

Similar to any investment, if you don’t have a strategy and set KPIs to measure results, how can you possibly improve? Publishing blogs and sending tweets are effective, but if you don’t have any plans then you’re just aiming in the dark. If you want to generate stimulating content that visitors will engage with, you need to have a clearly-defined strategy that should be aligned with your business goals.

 

Whether you wish to improve brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs coupled with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not original

 

With the sheer quantity of online companies nowadays, it’s vital that your content is distinguishable from others. Too many businesses will produce content without examining the competition and consequently create content that merely gets lost in the crowd. Your content should be exciting, fun, and most importantly, deliver value to readers by offering solutions to typical pain-points in your niche. Along with this, different kinds of content suit different communication approaches, so consider the best ways you can achieve this, either through infographics, videos, diagrams, or even just thought-provoking or captivating text.

 

  1. You don’t advertise your content

 

Among the greatest mistakes that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the world has ever seen, who will see it if they don’t know it exists? If you want to triumph with your content marketing, it’s vital that you promote your content through all available means, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your market.

Submitting it as a guest post to bloggers in your sector.

Providing links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content represents a hefty portion of your SEO, so it’s essential that your content is SEO friendly and never use black hat tactics to try to enhance results. Keyword stuffing is a standard mistake that businesses will make in their content creation, along with duplicate content, using the wrong keywords, and not optimising their meta tags.

 

Do some probing to uncover the most suitable keywords that your target audience would use to find your content. Moreover, use meta tags to your benefit to draw more visitors to your blog. Search engines always want to deliver the best content to users, so if your content is valued then other sites will link to it, increasing the likelihood of gaining more high-quality, trusted links from relevant businesses.

 

At the end of the day, there could be thousands of reasons why your content marketing isn’t offering you the desired results, however the aforementioned points should address most of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your audience, your competition, and your keywords, and develop meaningful content that your visitors will naturally engage with.

 

If you’re contemplating giving up on content marketing because of poor results, speak with Internet Marketing Experts Coffs Harbour who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertscoffsharbour.com.au

 

SEO Tactics To Abandon in 2018

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In today’s competitive market of digitalisation and globalisation, it’s necessary for firms to use online strategies and techniques that widen their exposure to customers that are actively searching for their services or products. Search Engines are without doubt the most influential programs that will affect your online exposure, and consequently your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to increase their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an impressive investment that will grow your exposure and conversion rates, or if used incorrectly, can tarnish your rankings and exposure, thus having the opposite effect. The problem with SEO is that its algorithm is constantly changing, and most website owners don’t keep up to date with the current SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and prevalent SEO techniques from 5 years ago may result in your website being penalised today.

 

As opposed to investigating the top SEO tactics that website owners should be committing to, we’re instead going to analyse the top SEO techniques that will actually penalise your website and therefore should be utterly forgotten about in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a frequent mistake that many website owners make in an attempt to raise their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can swiftly detect how many times a keyword has been used and will penalise websites for unnecessary keyword stuffing. Rather than keyword stuffing, website owners should direct their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been around since the outset of SEO, and its effectiveness as an SEO tactic has advanced swiftly since then. While link building is still among the leading three SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links highly as a ranking indicator since links are a public promotion which correlates with valuable information on a website.

 

Aggressive link building happens where links are compiled in a synthetic way. Examples of this is where links are deposited in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be ditched, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO tactic that many people still regard to be effective is excessive internal links. There is a general misconception where websites that contain a large quantity of links to other pages within the website will boost their SERP results. The purpose in doing this is to boost a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a vital role in SEO, so it’s important not only to detect any technical issues that may impair your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just released an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most common technical issues that hamper most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO tactic that will help your SERP rankings relate to the images within a website. Optimising your website for image search is a reliable way to maximise your SEO, and this can be done mainly with the image filename and alt attribute. As an example, instead of supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. Additionally, a frequent mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a competent SEO strategy will strengthen a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in the past, Search Engine’s SEO algorithms are continually changing and it’s essential to keep up with these changes to thrive in today’s online marketplace. If you require any assistance with your SEO strategy, or simply haven’t updated your strategy in the last several years, phone Internet Marketing Experts Coffs Harbour on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertscoffsharbour.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

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Are you new to social networking and want to learn the fundamentals of one of the coolest platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users socialise with each other through brief messages of up 280 characters. At the moment there’s more or less 6,000 tweets being sent through cyberspace each second, differing from simple text messages to images, videos, memes, gifs, and so much more. Twitter is among the most in demand social networking platforms and is quite different to other social networking giants like Instagram and Facebook.

Twitter is a platform where users offer a variety of information; from news, politics, jokes, or just general thoughts about confusing topics! As opposed to having a circle of friends like Facebook, Twitter is dependent on followers (not necessarily friends) so not only can you engage with friends, but also your favourite sport stars, journalists, and politicians alike. Anything you post on Twitter is available publicly for everyone to discover, but don’t stress, you can freely change your preferences to private if you wish to.

 

The initial step in understanding Twitter is to grasp the basic terms and slang used. The following lists the most general vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from members that you follow

Handle – Your username

Mention (@) – A way of mentioning other people in a tweet (e.g. @EAGames). Any user mentioned in a tweet is notified, being an uncomplicated way to communicate with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either opt to accept DM’s from all members or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can search for tweets from all users that mention a specific hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or visit www.twitter.com and hit the signup tab. The full name you enter will be your display name, but this can be changed as often as you like. Decide on a username (or handle) so members can mention you by typing the @ symbol before your username. After you’ve entered your telephone number for validation purposes, selected an avatar, and created a quick bio about yourself so others can see your hobbies and interests, you’re good to go!

Joining the Twittersphere

As detailed beforehand, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other characters of which you’re an admirer. Once you’ve subscribed, Twitter will present a basic sort of setup wizard to help you get started, for instance recommending some individuals that you may like to follow. You can give Twitter permission to explore your contacts list to find any of your friends that are currently using Twitter. Following friends and other users is very easy, and once you’ve begun following certain users, Twitter will continue to offer suggestions for other users to follow based on the sorts of users you’re actively following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it observes Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, images, photos, videos, gifs – an entire range of different media that can be uploaded via your device. Bear in mind though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you understand the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the latest trends, be the first to watch viral posts, and connect with your friends and favourite personalities in a simple and easy to use interface.

Once you’ve got the ball rolling, the rest will fall into place easily, so why join the Twittersphere today? If you need any guidance with getting started on Twitter, simply reach out to Internet Marketing Experts Coffs Harbour on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertscoffsharbour.com.au

 

What Are The Key Organic SEO Ranking Variables For A Website?

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If you’ve just put together your first website and you’re interested in the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most successful marketing tools since it enables you to get your message in front of potential consumers that are directly looking for your products or services.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is fundamentally its secret to success, so it’s particularly convoluted and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are constructed equally, so you can concentrate on the most valuable variables that will have the best impact on your SERP listings.

It’s important to appreciate that the weight of each variable changes with time, so Google will place more emphasis on particular variables based on user behaviour and how Google feels it can maximise the user experience. Having said this, most of the top organic SEO ranking aspects have been in the same spot for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.

  1. Content

A great importance is placed on content due to the fact that Google intends to rank the most relevant websites on top of its search results . The latest Hummingbird update enables Google to understand a website’s content structure and how this content adds value to potential consumers, so formulating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fine start. Plus, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and found that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most significant variables in SERP listings given that the more links there are to your website from reliable sources, the more trusted your website is perceived. The other side of the coin rings true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value eventually as Google hunts for new ways to assess websites, but for the time being, link building is still the best gauge of relevancy and credibility.

  1. Mobile Optimisation

With more users now surfing from mobile devices than computer or laptops, there has been a major shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better get started but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make sure your website is genuinely ‘mobile-friendly’.

  1. Other Technical Elements

There are numerous other technical aspects that will substantially determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. At the same time, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually evolving, meaning that SEO techniques are constantly changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a smooth mobile experience. Trying to focus on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

 

If you require any support in how you can properly execute any of the above SEO methods, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Coffs Harbour by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertscoffsharbour.com.au