An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a mystical creature with magnificent powers. Understanding precisely how SEO works and all the various ways to strengthen your website’s SEO score can be very demanding and time-consuming. However, it is an essential aspect of any internet marketing plan and will practically make or break a firm in some sectors. Many industry experts consider SEO to be among the most reliable forms of advertising, so continually improving your SEO should be a priority if you intend to increase your website visits and income.
It’s tough to keep up to date with SEO best practices and standards since they change frequently, so it’s encouraged that you seek specialist advice concerning your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some easy ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content frequently is also crucial so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always ideal for SEO because new content is constantly being added and search engines love finding new content and will increase your rankings if this happens frequently.
Ensure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the various webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the info they’re trying to find. It’s paramount that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by including extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in working out the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to ensure it is relevant. Each meta title should incorporate a primary and secondary keyword that is relevant for that webpage, as well as your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will abbreviate your meta title which looks disorganised and unprofessional. Having high-quality and meaningful meta titles are crucial in optimising your web pages for SEO.
Meta descriptions are essentially short outlines of the content of the web page. Although meta descriptions don’t directly alter ranking algorithms, they are still essential as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description appropriately depicts the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will subsequently lead to increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no irrelevant strings or parameters including key phrases in any of your URL’s. You can quite possibly relate to this if you’ve ever clicked a really long hyperlink. If so, then you’ll most probably agree that they look chaotic and unprofessional. If you’ve built your website using WordPress, then it will automatically produce a simple and clean URL structure for you, so you don’t need to be concerned about it!
However, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and consequently your SEO value. Digital marketing experts will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this situation, then speak to the team at Internet Marketing Experts Coffs Harbour on 1300 595 013 or visit their website: http://www.internetmarketingexpertscoffsharbour.com.au