Google AdWords Management Coffs Harbour – Do people actually take notice of your ads?
Google AdWords Management is an essential part in any SEO and Advertising and marketing campaign because if you just leave your ad alone after creating it, you will certainly not be flexible enough to actually get the outcomes you are after.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically written ad, and after that leave it in the vain chance that it will generate some new business for them. If you are a company in Coffs Harbour (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I want to talk you through 4 really essential ideas that will help you to visualise and keep an eye on a successful ad campaign.
True Meaning of AdWords – checking out all functions.
There are actually 2 versions of AdWords. It may seem a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is classic AdWords, and there is AdWords express. If you are a local Coffs Harbour company then odds are that you would have been prompted at the start of signing up for AdWords to run a campaign through express (it assesses the size of your company from your website and makes a suggestion) if this is the case, I want you to try to find the regular AdWords and start using that because it is far more reliable and has amazing features like more precise targeting so you can reach your Coffs Harbour clients more effectively. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get regular AdWords by just hunting for AdWords and following the cues, but take note that the two systems don’t share campaigns. This means that if you have begun an ad with Express, you won’t have the ability to see it in the other program.
$5 will by no means see any real results– and not just since results cost more than that, but because you have to have a bigger project so as to actually see the effective aspects, and the not-so-successful parts. A great way to determine a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the cost slider to discover the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just have to think about how much you are willing to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you should have a bit of a leap of faith to find out what will work for you.
Monitoring your ad.
This is the step that far too many people neglect because they don’t understand that you get metrics from an ad campaign. You can actually measure and watch to see the number of people interact with it, when this interaction happens, and what amount it is costing you each time. So why keep an eye on this? Well it will make sure that you are discovering what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to let it settle into a routine– because sometimes ads will get a big rise at the start that gives you false assumptions about its results. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Coffs Harbour, and I have done work in this business extensively. I have started off by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a particularly successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to look for in a successful Google AdWords campaign, or would like to talk to an SEO agency to boost your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsCoffsHarbour.com.au.