SEO Company Coffs Harbour – Beware the SEO Traps.
SEO Agencies in Coffs Harbour may all look the very same, but if you develop enough awareness you can protect yourself from falling into traps.
Several years ago when I was finding out the worth of SEO, I paid about $1,500 each month to one of the country’s best Online Marketing Companies. This particular firm was popular in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, all over a range of keywords. I was excited and money started to come in every day from online sales. I recall asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very awkward about that idea, but the money was rolling is so hey, what was the issue? And I am sure that a lot of Coffs Harbour business would certainly have done the same thing.
One day I will never forget I did my usual keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was terrible. In a state of panic I called my SEO Company and asked what the hell had gone on. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could manage that page on my own.
For those of you from Coffs Harbour that know a bit about the history of SEO, my website had gone through a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Coffs Harbour, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may go to an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses cheap and outdated techniques. Even if you 100 % outsource your online marketing you still should know what’s happening. Never lose sight of that it’s your business, your livelihood.
Keeping that in mind, here are some questions for you to ask when seeking out a Coffs Harbour SEO Company.
- Does the SEO firm have the capacity to do all aspects of web design and coding?
- Will they also analyse your competitors’ sites and businesses to determine which sites in your industry are performing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO Company have a link tactic for your site?
- Does the SEO firm handle your social media tactic?
- Do they include AdWords/Pay Per Click (PPC) management as a part of their plan?
- Is the SEO Company seeking to understand your sales process?
- How do they deal with coverage and communication?
- Do they advise you quick-fix promises?
If you are looking for a few suggestions and pieces of advice that will help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer all of your questions. Contact Internet Marketing Experts Coffs Harbour on 1300 595 013 or visit, www.internetmarketingexpertsCoffsHarbour.com.au.