SEO Tactics To Abandon in 2018
In today’s competitive market of digitalisation and globalisation, it’s necessary for firms to use online strategies and techniques that widen their exposure to customers that are actively searching for their services or products. Search Engines are without doubt the most influential programs that will affect your online exposure, and consequently your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to increase their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be an impressive investment that will grow your exposure and conversion rates, or if used incorrectly, can tarnish your rankings and exposure, thus having the opposite effect. The problem with SEO is that its algorithm is constantly changing, and most website owners don’t keep up to date with the current SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and prevalent SEO techniques from 5 years ago may result in your website being penalised today.
As opposed to investigating the top SEO tactics that website owners should be committing to, we’re instead going to analyse the top SEO techniques that will actually penalise your website and therefore should be utterly forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a frequent mistake that many website owners make in an attempt to raise their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can swiftly detect how many times a keyword has been used and will penalise websites for unnecessary keyword stuffing. Rather than keyword stuffing, website owners should direct their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the outset of SEO, and its effectiveness as an SEO tactic has advanced swiftly since then. While link building is still among the leading three SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links highly as a ranking indicator since links are a public promotion which correlates with valuable information on a website.
Aggressive link building happens where links are compiled in a synthetic way. Examples of this is where links are deposited in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be ditched, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO tactic that many people still regard to be effective is excessive internal links. There is a general misconception where websites that contain a large quantity of links to other pages within the website will boost their SERP results. The purpose in doing this is to boost a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a vital role in SEO, so it’s important not only to detect any technical issues that may impair your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just released an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most common technical issues that hamper most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most ignored SEO tactic that will help your SERP rankings relate to the images within a website. Optimising your website for image search is a reliable way to maximise your SEO, and this can be done mainly with the image filename and alt attribute. As an example, instead of supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. Additionally, a frequent mistake with images is keyword stuffing the alt attribute.
There’s no question that a competent SEO strategy will strengthen a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in the past, Search Engine’s SEO algorithms are continually changing and it’s essential to keep up with these changes to thrive in today’s online marketplace. If you require any assistance with your SEO strategy, or simply haven’t updated your strategy in the last several years, phone Internet Marketing Experts Coffs Harbour on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertscoffsharbour.com.au