SEO’s strength comes from Quality Content
SEO is based upon a strong structure of quality content, so is your Coffs Harbour company truly strong enough to succeed? Far too many places out there are generating content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is inundated with small businesses, like yours in Coffs Harbour, that just try to get some awareness, but irritate people instead. Every online marketer, Local business or even just internet user would prefer to have that one post or video go viral and let the Social Media Machine just generate free publicity – but the truth is it is a lottery, and the most ideal plan that everyone can follow is to make constantly quality content for your fans to love, like and share.
There are a number of Big Picture ideas that you need to keep in mind when it comes to Content:
Relevant Content is Key.
Facebook is a fast paced and constantly changing place, and so you need to make sure you reach people when it is going to be most efficient. This means everything must be relevant to you, your company, your audience and what you intend to achieve. When you post about something that your audience genuinely cares about you will see better response.
Content is not just words.
remember that when we go over content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Top quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You should keep these terms in mind when creating content. If you can constantly make posts that typify one of the Three E’s then you will be on the path to producing a reputation for quality content.
If you are uncertain about what your online or local Coffs Harbour target audience will consider as quality, then among the simplest ways to figure it out is to carry out some research. Look into your competition or at other areas around your market to see what other company’s in Coffs Harbour post and what kind of interaction they get. You should not be looking to copy them, but rather replicate the areas that work and make their success your own. When it boils down to it however, one of the fastest ways to know what your Target audience will react to will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they wish to see on their Facebook wall. You may be surprised by what you find out. And so, if you have any questions, or simply wish to chat, call Internet Marketing Experts Coffs Harbour on 1300 595 013 or visit, www.internetmarketingexpertsCoffsHarbour.com.au