The Battle of the Brands
Your Website SEO Strategy in Coffs Harbour is still absolutely about keywords, but there certainly is one matter that some providers face when they try to optimise for distinct Keywords.
A Pay Per Click or AdWords campaign will help you learn more about which keywords perform well in your niche and boost your Website SEO Strategy. I always remember I think I spent about a year obsessing about one particular keyword that, regardless of what I did, I could not get on the 1st page of Google. The cause was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will not ever rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Coffs Harbour, it would be excellent if for anybody that searches for ‘Yamaha’ in Coffs Harbour your site will show up but it probably won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will typically reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.
However, I realised the magic of long tail keywords. Once I found out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is really fulfilling. Remember – Your Website SEO Strategy refers to making money, not where you turn up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Coffs Harbour on 1300 595 013 or visit, www.internetmarketingexpertsCoffs Harbour.com.au