This Is Why Your Content Marketing Isn’t Working (And Tips On How To Fix It!)
In today’s demanding environment of online marketing, there’s no doubt that content is king. Content is everywhere you look and people love consuming it! It should come as no surprise that content is at the heart of almost all marketing strategies, with nearly 94% of small businesses centralising their efforts on content marketing. Having said that, with countless companies now directing their marketing initiatives on content, it’s becoming extremely difficult to stick out from the crowd and make your content marketing stimulating and powerful.
Have you attempted content marketing only to discover that you’re not getting the intended results? Well, you’re very likely one of many companies that are in the same boat. Don’t lose faith though, there’s no doubt that content marketing is one of the most powerful ways of boosting your customer base. So, here are four reasons why your content marketing may not be performing and most importantly, how you can fix them!
- You don’t have a strategy
Similar to any investment, if you don’t have a strategy and set KPIs to measure results, how can you possibly improve? Publishing blogs and sending tweets are effective, but if you don’t have any plans then you’re just aiming in the dark. If you want to generate stimulating content that visitors will engage with, you need to have a clearly-defined strategy that should be aligned with your business goals.
Whether you wish to improve brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs coupled with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the kind of content that will work best for you.
- Your content is not original
With the sheer quantity of online companies nowadays, it’s vital that your content is distinguishable from others. Too many businesses will produce content without examining the competition and consequently create content that merely gets lost in the crowd. Your content should be exciting, fun, and most importantly, deliver value to readers by offering solutions to typical pain-points in your niche. Along with this, different kinds of content suit different communication approaches, so consider the best ways you can achieve this, either through infographics, videos, diagrams, or even just thought-provoking or captivating text.
- You don’t advertise your content
Among the greatest mistakes that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the world has ever seen, who will see it if they don’t know it exists? If you want to triumph with your content marketing, it’s vital that you promote your content through all available means, including:
Social media (Facebook, Twitter, Google+, Reddit).
Adding internal links to your blog post.
Pitching to influencers and bloggers in your market.
Submitting it as a guest post to bloggers in your sector.
Providing links to your content when commenting on other blogs and forums.
- Your content is not search engine friendly.
Content represents a hefty portion of your SEO, so it’s essential that your content is SEO friendly and never use black hat tactics to try to enhance results. Keyword stuffing is a standard mistake that businesses will make in their content creation, along with duplicate content, using the wrong keywords, and not optimising their meta tags.
Do some probing to uncover the most suitable keywords that your target audience would use to find your content. Moreover, use meta tags to your benefit to draw more visitors to your blog. Search engines always want to deliver the best content to users, so if your content is valued then other sites will link to it, increasing the likelihood of gaining more high-quality, trusted links from relevant businesses.
At the end of the day, there could be thousands of reasons why your content marketing isn’t offering you the desired results, however the aforementioned points should address most of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your audience, your competition, and your keywords, and develop meaningful content that your visitors will naturally engage with.
If you’re contemplating giving up on content marketing because of poor results, speak with Internet Marketing Experts Coffs Harbour who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertscoffsharbour.com.au