Top Tips For The Greatest Email Sequences
Having worked as a sales representative for various tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are fabulous because they significantly reduce the workload for a sales representative, nonetheless in today’s world, everyone can empathise with discovering various sorts of email sequences lurking in their inbox on a daily basis that just frustrate us because we need to click 2 buttons to get rid of them!
Not enough business owners spend the time and initiative in setting up effective email sequences that essentially sell their product. Putting together convincing email sequences is both a science and an art, and if done correctly, can lead to incredible results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to create a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very appropriate when it involves email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will see so if it’s not compelling enough, they merely won’t open it. Obviously, the subject lines of an email are pivotal when it comes to conversion rates. Here are a number of stats which accentuates their importance:
One-third of email recipients will open an email based entirely on the subject line
Almost 70% of email recipients will decide if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between four to seven words in the subject line.
The secret to impressive subject lines is solving your prospects problems in as few words as possible. For instance, high-quality subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem succinctly. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s crucial that you deliver a value proposition in the context of their problem immediately. Forget beginning the email with your name and job title; you have to give your recipients a good reason to continue reading the email. Hence, start your email with some info they can identify with, like company news or their opinion to an event via Twitter or an online blog, and then get into the value proposition in the 2nd and 3rd sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently assisted another business with [positive benefit]. Is this something that would be useful for [company name]?
It’s imperative that you get to the point immediately and keep the content targeted to the goals of your prospect.
Tip 3 – Discard the mundane ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure that you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a fantastic follow-up email will remind them that you’re here to help them in whatever problem they have. You have to make sure that your follow-up emails also incorporates your value propositions, and supplementary information that is beneficial to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly suggest using this application to assist you with your email sequences.
The value of generating effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many variables that you must consider when producing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in seeking advice from digital marketing professionals that can help you. Contact the team at Internet Marketing Experts Coffs Harbour today on 1300 595 013 or visit their website: http://www.internetmarketingexpertscoffsharbour.com.au.