What Are The Key Organic SEO Ranking Variables For A Website?
If you’ve just put together your first website and you’re interested in the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most successful marketing tools since it enables you to get your message in front of potential consumers that are directly looking for your products or services.
Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is fundamentally its secret to success, so it’s particularly convoluted and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are constructed equally, so you can concentrate on the most valuable variables that will have the best impact on your SERP listings.
It’s important to appreciate that the weight of each variable changes with time, so Google will place more emphasis on particular variables based on user behaviour and how Google feels it can maximise the user experience. Having said this, most of the top organic SEO ranking aspects have been in the same spot for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.
A great importance is placed on content due to the fact that Google intends to rank the most relevant websites on top of its search results . The latest Hummingbird update enables Google to understand a website’s content structure and how this content adds value to potential consumers, so formulating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fine start. Plus, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and found that the top positions contain content that is about 2,400 words in length.
For over a decade now, backlinks have been one of the most significant variables in SERP listings given that the more links there are to your website from reliable sources, the more trusted your website is perceived. The other side of the coin rings true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value eventually as Google hunts for new ways to assess websites, but for the time being, link building is still the best gauge of relevancy and credibility.
- Mobile Optimisation
With more users now surfing from mobile devices than computer or laptops, there has been a major shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better get started but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make sure your website is genuinely ‘mobile-friendly’.
- Other Technical Elements
There are numerous other technical aspects that will substantially determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. At the same time, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continually evolving, meaning that SEO techniques are constantly changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a smooth mobile experience. Trying to focus on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any support in how you can properly execute any of the above SEO methods, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Coffs Harbour by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertscoffsharbour.com.au