Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has progressed rapidly over past decade, even to the point where the name SEO is now puzzling and commonly misunderstood by many. In the past, SEO advertising was considered to be an important aspect of a successful marketing plan for businesses of all sizes. But nowadays, the phrase is so misinterpreted that the strategy has been mainly devalued. As opposed to encouraging more customers to a website via organic traffic, a growing number of companies are choosing paid advertising because it’s more convenient and less time consuming.
This article will explain why SEO advertising is still the best marketing avenue that can attract useful leads and buyers to your organisation. Similar to any marketing practice, SEO advertising is not a quick-fix but a timely process that brings about increased visibility, web traffic, ROI, and provides reliable insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is aimed to increase the visibility of your website, subsequently increasing the quantity of website visits and sales. If you are ranked on the first page of Google search results, think of it as having a shop in the centre of George Street, except without the excessively high rent! What is better is that those people who visit your website are generally well-informed, qualified leads that are already searching for your products or services. The time and money it takes to convert these leads are therefore significantly reduced.
- Measurable Results
A big advantage for SEO advertising is that you can measure your results and obtain a better awareness of ways to enhance your marketing campaigns. In traditional marketing, for instance, TV and radio, you simply cannot accurately assess the performance of your marketing campaigns. SEO advertising permits organisations by providing valued statistics such as click-through-rates, conversion rates, length of visits and location.
Along with this, your SEO investment will draw in only targeted, qualified leads to your firm; people that are actively searching for your products or services. TV and radio advertising may reach more people, but how many of those consumers are actually interested in your products or services? With SEO advertising, less of your marketing budget is lost and you can modify your campaigns based upon real-time feedback and results.
- Cost Efficient
A typical argument against SEO marketing is that SEO advertising is costly, however this is surely not the case. The truth of the matter is that compared with the costs of other kinds of online marketing such as PPC, social media marketing, or buying leads, SEO advertising provides you with impressive ROI. Although Pay Per Click has the ability to drive more profits, your organic SEO remains the foundation of your online presence.
The question should really be, can you afford to have insufficient SEO advertising? If individuals are trying to finding your brand online but they cannot find you, your rivals are succeeding and the lasting effects can be significantly adverse.
- Search Engines are Becoming More Popular
A recent study uncovered that between 80 and 90% of purchasers will now look at online reviews before purchasing, whether online or in person. With this figure only growing with further developments in technology, it won’t take long before everybody is shopping for products and services online.
Furthermore, it is anticipated that 2017 will be the year that web traffic derived from mobile devices will exceed traditional desktop devices. This paves the way for further SEO customisation, including local search optimisation, which makes it even simpler for buyers to use. If your organisation does not have an effective SEO advertising strategy, your clients will not be capable to locate you using their desired means, and possible sales will surely go to your competitors instead.
- Customer Insight
Thanks to Google, all web traffic is captured and observed. The information and statistics derived from this traffic provides organisations with dependable info relating to their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and also where they live. This information is incredibly useful because it enables firms to make well-informed decisions about their marketing techniques and strategies, both online and offline.
Now that you appreciate why SEO advertising is the best marketing strategy, it is time to put your SEO strategy into action. Keep in mind that it can take a little bit of time to reap the results, so if you’d like to talk to a respectable SEO advertising agency who can assist you with your marketing needs, contact Internet Marketing Experts Coffs Harbour on 1300 595 013 or visit http://www.internetmarketingexpertscoffsharbour.com.au