Why You Should Have A WordPress Site

Why You Should Have A WordPress Site

Digital Marketing Coffs Harbour,Digital Advertising Coffs Harbour,SEO Company Coffs Harbour,internetmarketingexpertscoffsharbour,Internet Marketing Experts

So, you’ve got a perfect business idea and you’ve made the decision you’re going to produce and publish your own website. Well, as you quite possibly know, there are many factors to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But fundamentally, what’s most important when producing a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from amateurs to specialists. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and determine which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five strong arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is exceptionally easy to use so you don’t need to be a specialist HTML coder to construct a practical and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to worry about not taking advantage of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is remarkably SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important component to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site genuinely attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to develop any kind of website you like. WordPress is also open source which means that the source code is readily available for anybody to modify, edit and create different themes and plugins with an assortment of features and release these to the online community. Already, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are literally thousands of people happy to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile phones for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are built to be mobile responsive, meaning that irrespective of what device your clients are using, WordPress websites will automatically adjust the appearance of your website to match. WordPress even enables you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s times, website security is of utmost importance so naturally WordPress has high security standards. Almost one-quarter of websites are developed on WordPress so hackers are continuously attempting to find ways to compromise them. WordPress is well aware of this so has designed a series of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Don’t forget, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only download reliable plugins from trusted providers.

 

As you can see, WordPress has a series of superior features that simply make it the best website platform on the market. Even though there are plenty of other reasons why WordPress is a great choice for your website, this article just concentrates on five of these: WordPress is remarkably user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to create a reliable and powerful website? If you have any queries about how you can further optimise your website, get in touch with the team at Internet Marketing Experts Coffs Harbour on 1300 595 013 or visit their website: http://www.internetmarketingexpertscoffsharbour.com.au

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